June 7, 2018

7 Content Discovery and Keyword Research Tools to Help Boost Your Marketing Efforts



A high-quality blog post can attract thousands of impressions, shares and comments - here are the engagement stats for an article I wrote a few weeks ago.


Writing such a post is easier than you think - in fact, I would argue that it’s the easiest thing to do, provided that you conduct your content research carefully.
Effective content research involves identifying the right keywords, topics, content formats and marketing channels for your content. Each of those objectives can be accomplished by using handy content research tools.
Here are some of the best.

1. LSI Graph 


LSI (Latent Semantic Indexing) is one of the factors which enables search engines to understand the context of your content - it means that search engines go beyond specific keywords to index synonyms and related words for more context in understanding concepts.
SEO specialists who understand this process can use it to create more search-engine friendly content, and LSI Graph is a keyword research tool that can help you source LSI themed keywords for your writing. 
To use the tool, you simply enter your most relevant keyword and incorporate the resulting matches in your content.
Note that the more organic your mentions of LSI keywords, the better your chances at ranking on SERPs (Search Engine Result Pages). 

2. DrumUp 



Success on social media involves a lot of networking, relationship-building and co-marketing. Content curation is key in building these relationships - by sharing fresh and relevant content related to your niche, you can earn the favor of both your social media fans and the authors of such material.
DrumUp is a social media tool that helps curate interesting posts that your fans and potential partners are likely to appreciate. Using DrumUp, you can curate relevant content for everyday use by setting up keywords and RSS feeds.
The resulting posts are accompanied by hashtag and @mention recommendations, which you can use to increase the visibility of your content.  

3. Screaming Frog


An important part of creating great content is staying up to date with the topics that other writers in your field are discussing. You can do this by subscribing to newsletters or adding RSS feeds to a feed reader, if you want fresh content for sharing. But if your intention is to analyze content created by one competitor from the beginning of time, you can crawl their website individually by using a tool like Screaming Frog
Screaming Frog indexes all page URLs created for a website, and displays them to you in the form of a list. For content and keyword ideas, scroll the list while paying attention to the slugs.
You’ll find tons of interesting ideas to use in your content. 
Written by: Jessica Davis

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