October 11, 2016

10 Must-Have Digital Marketing Skills For 2016 And Beyond

Digital marketing strategy has become the focus of most marketing strategies for a practical reason: The majority of today’s target audience — both consumers and businesses — are online and looking for information there. However, sources also reveal the challenges of digital marketing, both this year and in the future, that all marketers will have to consider if they want to be in the right position to capitalize on opportunities.

For example, Cisco reported that by 2019, there will be 3.9 billion global internet users – just over half the world’s population. They also estimated that 70% of consumer internet traffic will be online video by 2017. Forbes noted that 78% of those it surveyed said that company social media posts influence their purchase decisions. With smartphone users checking their devices up to 150 times in a day, Econsultancy concluded that 62% of the companies that created a website specifically for mobile had increased their sales.

However, there are challenges that must also be addressed: Ninety-four percent of respondents in one study said that their first impression of a website centered on design, while 40% left if a site took more than three seconds to load. Demand Metric found that 82% of consumers surveyed felt more positive about a brand after they read custom content from that brand, requiring companies to produce more content.

With these stats in mind, here are 10 essential digital marketing skills every business leader must master in order to stay ahead in an ever-changing landscape:
  1. Content marketing. Companies are still struggling with ways to create content that truly engages their audience. Those that have been able to do so have enjoyed greater success in their digital marketing strategies. Having the ability to craft this type of content is at the top of the skills list for 2016 and beyond. Using a team of skilled copywriters, I’ve been able to see a difference in engagement levels in the content we produce.
  2. Video development. With video content becoming “king” within content marketing, the ability to develop, produce and share memorable videos that reflect a company’s brand attributes is a must. These engaging videos are more likely to be shared than any other content, which makes an even more compelling argument for having skill in your repertoire. I find it important that I continue to develop my own video skills to continue benefitting from this engagement level.
  3. Web design and development. It would seem that is an easier area to be mastered, but the fact remains that there is still a skills gap that needs to be filled. The value of great web design has also increased in recent times, simply based on the need for mobile-friendly websites.
  4. Social media. Despite so many years of use, social media skills remain critical in 2016 due to the increased use by businesses and the growing number of platforms available.These will likely require a strategist to determine the best fit and channels to use. Now that there are also more ways to use social media (including surveys, quizzes, live video and more), marketers are paying closer attention to this arena.
  5. Security. As more consumers and businesses move online to conduct business and share information, security is paramount. This includes the ability to understand how data can be leaked or hacked, as well as the technical know-how to use available security technology, such as encryption and multi-factor authentication.
  6. Consumer psychology. With consumer behavior becoming a central part of digital marketing’s objective to create personalized, engaging messages and dialogue with target audiences, having the ability to understand consumer behavior and capitalize on those findings can be a significant competitive advantage.
  7. Data analytics. Data means nothing unless you know what to do with it, including how to organize the information, see patterns, and connect them to what needs to change within the digital marketing strategy. Digital analysts are now some of the most sought-after talent.
  8. Human connection. While it may sound strange to say being human is a good digital marketing skill to have, it seems as though digital marketing can easily lose touch with real human relationships. Alongside automation and technology, it’s critical to keep the human element of marketing at the forefront of everything you do, especially in relation to human behavior, problem-solving and customer service. To do this requires listening to your audience and customer base.
  9. Paid search. With more people using the internet to search for information and solutions to their problems, the need to direct them to your digital properties in a crowded space is key. However, you want to make sure you get the greatest return on investment: That’s when you could use a paid search specialist who understands the available ways that you can leverage this segment and maximize the results.
  10. Mobile marketing. Today more than ever, people are relying on their smartphones for most online communication, including social media, search, email and more. That means having those who are skilled in understanding know how to use the various tools and platforms in a mobile environment, which is much different from a desktop. This requires having a cross-section of marketing skills in addition to the experience of working within the mobile environment.
  11. If you are eager to add these digital marketing skills to your own skill set, there are many places to get help, including Google’s online digital marketing courses and Google AdWords certification, Target Internet’s online courses, and the American Marketing Association. If you’re looking to further expand your education, you can always register for some college and university courses on digital marketing to increase your know-how and thrive in a competitive environment.

Angela Ruth - Forbes

13 comments so far

  1. thanks for sharing this post guide more detail about digital marketing

  2. Through this blog, I get to know the role of consumer psychology and human connection in digital marketing. Thanks for sharing such guidelines, as I am surely going to develop a marketing strategy based on these skills too along with using other important skills.

  3. I am getting expertise all the time by reading such pleasurable posts.Gerry Cramer profit engine

  4. I essentially discovered your site page and expected that would state that I have truly respected the experience of looking on the web diary sections. digital marketing course

  5. SEO (Search Engine Optimization) is one of those places where companies are starting to pay extra attention to specialists with credible training and certification Sith

  6. Does this article have an excessive amount of ads that distract from or interfere with the main content? (OPTIMISE FOR SATISFACTION FIRST - CONVERSION SECOND - do not let the conversion get in the way of satisfying the INTENT of the page. For example - if you rank with INFORMATIONAL CONTENT with a purpose to SERVE those visitors - the visitor should land on your destination page and not be deviated from the PURPOSE of the page - and that was informational, in this example - to educate. SO - educate first - beg for social shares on those articles - and leave the conversion on Merit and slightly more subtle influences rather than massive banners or whatever that annoy users). We KNOW ads (OR DISTRACTING CALL TO ACTIONS) convert well at the top of articles - but Google says it is sometimes a bad user experience. You run the risk of Google screwing with your rankings as you optimise for conversion so be careful and keep everything simple and obvious.

    For example, assume you own a business that leases apartments in a particular metropolitan area, Big City.” Your apartments are only located in one metro area, so you are not going to select general terms such as apartments;” you are only interested in those searchers seeking an apartment in your city. The logical place to start is with the name of your city and the word apartments.” You may find that the most used phrase is big city apartments.” However, when you do sample searches in Google and Yahoo for that phrase you realize that the competition for that phrase is steep. If you go back to your findings from the keyword tool, you might find that a phrase such as apartments in big city” is still heavily used by searchers but is far less competitive. Those phrases are the ones you will then target in the next step, site optimization.

    Header response codes are an important technical SEO issue. If you're not particularly technical, this can be a complex topic (and again more thorough resources are listed below) but you want to make sure that working pages are returning the correct code to search engines (200), and that pages that are not found are also returning a code to represent that they are no longer present (a 404). Getting these codes wrong can indicate to Google and other search engines that a Page Not Found” page is in fact a functioning page, which makes it look like a thin or duplicated page, or even worse: you can indicate to Google that all of your site's content is actually 404s (so that none of your pages are indexed and eligible to rank). You can use a server header checker to see the status codes that your pages are returning when search engines crawl them.https://www.reviewengin.com/digital-worth-academy-review/

  7. SEO practices to trick all types of search engines into driving traffic to their clients' websites. Blog Comment Backlinks

  8. I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement the concept. Thank you for the post. agencia de marketing digital

  9. Since the key to making the most significant email showcasing efforts is to offer important data to clients and make portable inviting also.

  10. Coordinate email marketing, website improvement and internet searcher marketing are few of the devices which go under this classification. They are winding up increasingly normal in the online world.salman saleem

  11. I think it could be more general if you get a football sports activity Digital Marketing

  12. At the end of the day, ranking # 1 in Google is completely worthless if your website is not designed properly to convert that traffic into sales and leads!high quality 80 blog comments

  13. Waow this is quite pleasant article, my sister love to read such type of post, I am going to tell her and bookmarking this webpage. Thanks visit website


Stephani's Space © . Design by FCD.